A Mother’s Day collection of T-shirts and tote bags available on UNIQLO’s UTme! platform.

This is our love letter to moms everywhere: a Mother’s Day collaboration with UNIQLO celebrating the abundant and unending love of tireless, stubborn mothers.

The collection features eight original designs that bring to life recognisable things mothers do: From peeling endless eggs to constantly proffering hot water bottles to protecting their children’s spirits with jade amulets - each design is an expression of the different little ways that love is conveyed through a mother’s hands.

The “Love, Mother” collection is UNIQLO’s first-ever local collaboration with Mother Shanghai and Mother Shanghai’s first-ever range of clothing to hit the high street.

Read more at Little Black Book and TOPYS and Campaign Brief Asia, get yours while you still can at www.uniqlo.cn/UT_me.html, and tell mom that you love her too.

Previous
Previous

Choosing Merino Wool is possibly one of the best things you can give back to the Earth.

Next
Next

YUQI moves to her own rhythm, fully immersed in sound without ever tuning out the world around her.