The fourth iteration of the “Never Still” campaign captures the spirit of RIMOWA through an iconic story featuring Mandopop superstar Jay Chou, the brand’s first global ambassador from China.

In this piece, Jay Chou finds inspiration in the rhythms of London streets, transforming everyday sounds into an improvised performance that moves the world around him, showing how simple details can spark his creative process.

With a custom score by Hans Zimmer, this film explores the transformative power of travel, the joy of spontaneity, and the limitless inspiration found on every journey.

Read more at Campaign Brief Asia