Adventuring outdoors is challenging, especially in the heat.

In this piece for The North Face China, four content creators journey to a remote mountaintop under the harsh summer sun, seeking the perfect backdrop for a short video.

An extreme yet relatable narrative for the social media generation, this film showcases how The North Face protects against the sun, allowing everyone to focus on doing what they love in new, uncharted places.

Special shoutout to Aoi Yamada, for making this journey extra stylish.

Find out more at Campaign Brief Asia